The Creative Approach: Immersion Over Imitation
We dove into the streets—literally. From neon-lit alleyways to spontaneous human moments, we built a visual story from the ground up. Street art, subcultures, late-night hangouts—every frame became a piece of the city’s soul. Rather than staging, we listened, observed, and let the real texture of urban life lead the narrative.
The Outcome: A Global Brand, Locally Rooted
The result was a campaign that blurred the line between brand and culture. “True City” positioned Ballantine’s not as an outsider looking in, but as an insider who belongs. Authentic, global, and streetwise—this project redefined how a legacy brand connects with the next generation of city dwellers.
Ballantine’s challenged us to capture the true essence of city life—unfiltered, raw, and electric. “True City” was never about postcards or landmarks; it was about rhythm, identity, and the hidden pulse that only locals feel. Our goal: to translate that into a visual language that resonates globally.
Defining Urban Authenticity
Yuval Peleg, Co Founder and Videographer
